flexiterian
noun & adjective · coined by Lene NordermoenThe art of flexing. Moving like nature, with it, never against it. The opposite of rigidity.
A Wilder Kind Of Luxury
From soil
to aether.
A regenerative field where land, community, art and living grow from the same ground. Built on nature's original abundance, not on scarcity.
- GrowingSoil first
- CloudingPermaCoin, the in-between
- LivingThe practical fusion
- ExploringMoving through it
- Sky · QuantumThe sum of existence
Shop
Sold direct from the field
From the creator to you. No middleman.
Everything here is made, written or grown within Art of the Field. Each piece sits in the layer it comes from. Some are ready, more are on their way.
Philosophy
The Creative Economy Manifest
Money is not value.
Money is a ghost.
Money is what happens after a creative mind solves a problem, imagines a future, grows something from nothing. It is the echo, the shadow, the consequence.
Creatives are the real economy. Without the artist, the designer, the builder and the regenerative thinker, there is nothing to monetize.
Value80%
The creative, the vision, the execution. Ideas that move markets, art that changes how people see, systems that regenerate instead of extract.
Money20%
The tool. Money serves value.
For centuries
- Creator
- Gatekeeper
- Market
- Money
Now
- Creator
- Direct execution
- Market
- Money
The creative sets the terms.No negotiating the vision down to fit someone else's timeline, platform or algorithm.
The creative sets the pace.AI, direct platforms and our own systems execute. They don't extract.
The creative owns the future.Those who want in ask to be part of it, and pay for the privilege.
Value flows back to the source. To the creator. Always.
Read the full manifest
The truth
Money is not value. Money is a ghost.
Money is what happens after a creative mind solves a problem, imagines a future, builds a system, grows something from nothing. Money is the echo. The shadow. The consequence.
Creatives are the real economy.
Without a new idea, there is no market. Without a vision, there is no industry. Without the artist, the designer, the builder, the regenerative thinker, there is nothing to monetize.
Gatekeepers, middlemen, extractors, parasites. They don't create. They identify what was created, take it, repackage it, and insert themselves as essential.
They are not essential. They are convenient. And convenience is not value.
The real value hierarchy
Value: 80%. The creative. The vision. The execution. The person who sits with soil and sees the future of regeneration. The designer who understands color, line, and human need. The artist who transforms material into meaning. The builder who architects systems that didn't exist yesterday.
- Ideas that move markets
- Solutions that solve real problems
- Art that changes how people see
- Systems that regenerate instead of extract
- Work that compounds over time
Money: 20%. The tool. The exchange medium. The practical representation of agreement. Money has no power without value to back it. A billion dollars spent on a bad idea is just burning trees. A billion dollars redirected toward actual creative work? That's infrastructure following vision. Money serves value. Not the other way around.
The new deal
To anyone who wants to participate in what creatives build: you don't negotiate with creatives. You don't extract from them. You don't tell them their work needs to fit your timeline or your platform or your algorithm.
You ask to be part of it. And you pay for the privilege.
If you're not creating, if you're not ideating, designing, building, regenerating, then your role is singular: you move the money. You don't move the vision.
The creative sets the terms.
The creative sets the pace.
The creative owns the future.
You either support that, or you get out of the way.
What this looks like: Art of the Field
A regenerative system where soil, hemp, art, currency, and human creativity are inseparable. Where the value flows backward to the source: the people who imagined it, the people who built it, the people who will grow it.
Not to the platform. Not to the middleman. Not to the person who "introduced" the idea to a market.
To the creator. Always.
For the creatives reading this
Stop waiting for permission. Stop explaining your value. Stop underpricing your vision. Stop letting extractors tell you that their "experience in the industry" matters more than your original idea.
Your original idea is the industry.
You don't need gatekeepers anymore. You need infrastructure. You need tools. You need people who move money and then get out of the way. AI, direct platforms, your own systems: use them. They don't extract. They execute.
The future is built by the creative, for the creative, with tools that serve instead of parasitize.
The power inversion
For centuries: Creator → Gatekeeper → Market → Money.
Now: Creator → Direct execution → Market → Money.
The gatekeeper disappears. And the creative keeps everything that was never theirs to lose.
Art of the Field regenerates. And the creatives who refused to be extracted? They're building the future.
You don't need to be lucky to meet us. We need you if you're paying to be part of it.
Founder
Lene Nordermoen
Never had an office except the mountains.
Art of the Field is Lene's life legacy: two decades of travelling the world and riding big mountains, gathered into one regenerative universe. Everything here grew from that ground.
As an artist she works under the name Jasmin Heyoka, a second self inspired by the Portuguese writer Fernando Pessoa and his many names. On the book the two meet: Lene above the tree line, Jasmin below it. Two hemispheres, two nervous systems, one author.
- Big mountain riderTwo decades riding the world's big mountains
- PioneerThe first Norwegian to ride Verbier Extreme
- Fashion designerPerfect Moment, 2003 · Le Backhand, 2012
- ArtistAs Jasmin Heyoka: art, land art, industrial design
- AuthorOver & Under Tregrensa, Lene Nordermoen × Jasmin Heyoka
- EntrepreneurFounder of Art of the Field, from soil to aether
The way of the field
A word of our own
On the mountain
You read the snow and the slope and bend with them. Fight the face and it throws you.
Growing
Permaculture works with the land's own patterns: water, soil, companions.
Clouding
PermaCoin adjusts itself as the network grows, instead of locking into a fixed rate.
Living
Two names, one author. Clothes that move with the body. Forms that serve life.
Layer 1
Growing
The ground beneath the soil
Before anything grows, there is sovereignty.
To be sovereign is to own yourself: your body, your time, your land, your creations and your choices. Nature gives in abundance. Scarcity and fear are made by people. Everything in the field grows from the right of every human being, and every community, to decide for themselves.
What it means to be a sovereign
Sovereignty is not only a matter for states. It rests in the people themselves. The right to self-determination, politically, culturally, socially and economically, is written into international human rights law: the UN Charter and the two international human rights covenants of 1966, which both open with the same words: all peoples have the right of self-determination.
For Art of the Field this means: no gatekeepers between the maker and the work, no fabricated scarcity, and technology that serves people, held by the Benevolent AI Field Shield.
Nature tech, Mother Earth. Soil is where everything starts.
- Regenerative farming
- Soil building
- Companion planting
- Medicinal herbs
- Hemp for paper, housing, clothing
- Gravity-fed water
- Geothermal, hot springs
- Skigarden Herbatorium · Heart of the Field
Permaculture · from Lene's course notebook, October 2023
A gift that keeps on giving.
Holistic cooperation that creates diversity: an interconnected network that generates harmony. Fertility and regeneration. Abundance for everybody. Not fear-based. Give back more than you take, and the culture becomes permanent.
IEarth care
IIPeople care
IIIFair share
The perma-mission
Vision
Holistic balance. Diversity. An ecological symphony. Living from it.
Mission
Get a land. Get the locals engaged. Work.
Objective
Crack the hard code: a lava garden in the mountains, a co-operative, a windy, salty flower garden at sea level, and living from the garden as much as possible.
Lava Love · a floral mandala garden
Water · the seven secrets
- Slow
- Save
- Store
- Shade
- Sink
- Spread
- Share
- and celebrate
Catch the rain from the roof, follow the keyline from convex to concave, let swales and terraces stop the erosion, and let gravity carry the water where it is needed.
The fruit forest · seven layers, one guild
- 7Climbers
- 6Big trees
- 5Small trees
- 4Bushes
- 3Herbs
- 2Ground cover, clover
- 1Roots and tubers
All layers can be planted at the same time. Permaculture is a tree-based movement.
More from the notebook: soil, zones and design
Soil
Worms and vermicompost, hot compost in lasagne layers, fermented teas, banana circles and dry toilets. Weeds are the pioneers of natural succession; mycorrhiza and nitrogen-fixing plants feed the ground instead of industrial fertiliser.
Zones
From zone 0, the house, outward: the kitchen garden, the orchard, the field, water and river trees, and the wild, which is mostly left alone. Wind, sun, water, forest and fire are read as sectors before anything is placed. Never block the whole wind.
Design
Observation, boundaries, resources, analysis, design, implementation, maintenance and celebration, in a loop that feeds back into itself. Many functions for each element, and each function held by many elements.
Sun & shelter
The house is the oldest climate technology
Face the sun, shade the summer, store the warmth. Glass gathers the light, earth and stone hold it, and insulation keeps it home. Air comes in low and cool and leaves high and warm. Sun on the roof, wind on the hill, water from the sky.
Continues in Living · the regenerative house ↓
Seasons of the Herbatorium
High summer, thyme first
In the Wheel of the Year, July and August are the gathering months, when the herbs come into their full strength. Thyme leads: Mediterranean, sun-loving, generous. Some plants of the season are only for admiring and for the old stories.
Skigarden Herbatorium ↗
Watch
Kiss the Ground · a documentary narrated by Woody Harrelson on how regenerating the world's soils can help heal the climate, bring back lost ecosystems and grow abundant food.
kissthegroundmovie.com ↗Skigarden Herbatorium
Herbs & remedies
Medicinal herbs from the garden.
ComingLayer 2
Clouding
PermaCoin: a permaculture currency connecting soil to ether.
The in-between
Value that grows from the ground up.
Every field depends on people who care for it: who plant, build soil, catch water, teach and share. PermaCoin turns that care into real value. It rests on two connected layers: a harvest that gives the coin a floor, and a regeneration score that decides who receives it.
Layer one · value
Medicine from the soil
The field grows a real, licensed medicine, sold to hospitals and clinics. Part of what it earns goes into a shared treasury that stands behind every coin. Real euros from a real harvest, not belief.
Layer two · regeneration
Care for the land
Growing hemp, saving seeds, catching water, building soil, teaching children: every real act of regeneration earns points. Points can't be bought, only earned, and they decide who receives PermaCoin.
The bridge: the harvest backs the value of the coin, and contribution decides who receives it. Abundance shows up as more real value per coin, never as endless printing.
- 1SoilThe land and the people around it
- 2ContributionReal regenerative work, shown and checked
- 3PointsEarned, never bought, with a multiplier that grows
- 4PermaCoinA fixed supply, shared out by contribution
- ↺Back to the soilThe treasury funds homes and the next harvest
Community-positive incentives
Cooperation, not competition. The field rewards what makes the community stronger, and the more you help others, the more you help yourself. A coworking economy, with no gatekeepers taking the upside from the growers and the makers.
Self-sustaining cycles
Like a fruit forest, what comes out goes back in. The harvest fills the treasury, the treasury funds hemp homes and the next season, and the homes give back to those who built them.
Contribution, rewarded
Everyone starts at the same multiplier. Steady work, month after month, makes it grow; long rest lets it slowly settle. PermaCoin is limited and released a little less each year, so early care for the land counts most and the coin never inflates.
Benevolent AI Field Shield
Proof of reality: you document your work with photos and short videos from your phone. AI reads the harvest, the water meter or the hemp in the wall, and people spot-check it. Honest, transparent, and it learns over time.
Ways to contribute · hemp is the backbone
- Growing hemp
- Building hemp houses
- Saving heirloom seeds
- Making medicine
- Teaching children
- Catching water
- Growing food
- Sharing solar power
- Building soil
- Storing art & culture
PermaYouth
Children build their own future home
Children earn points for learning to grow hemp, collecting seeds, knowing the medicinal herbs, testing soil, helping to build, and for their own ideas and inventions. The points go into a Youth Wallet that belongs to the child, and it grows twice as fast. At eighteen it becomes a claim on a home of their own. Effort leads to reward, and the land they cared for as children shelters them as adults.
Homes
Contribution becomes shelter
Hemp and timber houses, built from materials grown in the field and financed by its housing fund. Your contribution over time works as sweat equity: it decides which home you can claim or share. Every home is recorded openly and tied to the land it stands on.
The regenerative house ↓PermaCoin runs on its own chain, with its own rules and its own governance, because a project built on sovereignty shouldn't rent space on someone else's.
The closed loop
Where the earth does the work.
Any field can run this way. Nothing is waste: what one part of the field gives off, the next part takes in. Clean local energy powers the field, and the field gives back more than it takes. It fits wherever there is soil, sun and water.
- Earth heatClean, local energy from the ground and the sun: geothermal, solar, wind, whatever the place gives.
- The digital layerThat energy runs the field's computing, which helps fund the building of the homes.
- Warmth, reusedThe heat the computers give off dries hemp, warms greenhouses and heats homes.
- Hemp housesHomes and interiors grown from the field, storing carbon in their walls.
- PermagardensFood, herbs and medicine all year round. What's left over composts back into the soil.
- RetreatsGuests come for the baths, the workshops and the land, and help keep the field alive.
Example · Pico, Azores
Pico is where the idea first took shape: a volcanic island with its own microclimate, where the earth itself is the power source. The volcano's heat runs the field, dries the hemp and warms the homes and greenhouses. A living example of a regenerative setup, and one of many places the loop can grow.
Digital keys
Your stay, or your share in the field, can live as a digital key, an NFT, in your own wallet, right next to your PermaCoin. It opens the door to your home or your retreat with no agency, no reception desk and no middleman in between. The creative and the community hold the keys.
A vision in development. No tokens are offered or sold.
Be part of the field ↓
Layer 3
Living
The practical fusion of it all. Art is the headcloud that bridges creativity into existence.
- Houses, cabins, microhouses
- Interior art, functional furniture
- Detox cosmetics
- Nutrition as medicine
The regenerative house · a vision
Permaculture, built in.
A new kind of architecture, where every part of a running house works like the garden around it: it gathers, stores and gives back. Built from hemp and intelligent materials, beautiful to live in, and as regenerative as possible in every way.
Materials
Hemp
Hempcrete walls of hemp and lime. They breathe, even out the moisture, and keep carbon locked in the walls.
Earth & lime
Cob, straw and lime, plus newer intelligent materials like basalt fibre and magnesium cement.
Copper
Gutters, pipes and details that last for generations and can be melted down and used again.
Zinc
Roofs and cladding that weather into their own protective patina, and are fully recyclable.
How the house runs
Sun
The long side faces the sun. Glass gathers the light, eaves shade the summer, earth and stone hold the warmth. Solar panels on the roof, simple and close to the batteries.
Fire
Wood and rocket mass stoves: a small fire, and a cob bench that stays warm long after it goes out.
Water
Rain from the roof into tanks. Gravity carries it down to the house and the garden, so no pump does what the slope can do.
Air
Air comes in low and cool and leaves high and warm. Earth tubes cool it in summer and warm it in winter.
Grey water
Through reed beds and wood chips, and back out to the trees.
Soil
Dry toilets and compost turn waste into earth again.
Food
The house is zone 0. The kitchen garden starts at the door, the fruit forest just beyond.
Wind
Hedges and canes break the wind without blocking it, and a small turbine helps on grey days.
A vision, being designed
The garden it grows from · Growing ↑
Books
A. Lene. Apriori. Aprioritet.
E-book, Norwegian edition. English edition coming. Lene Nordermoen × Jasmin Heyoka.
177 krBuy the e-bookClothing
Le Backhand
Wool and silk basics. A wilder kind of luxury.
ComingClothing
Perfect Moment
Reintroduced under Art of the Field.
ComingArt
Prints & originals
Works from the field.
Coming
Clothing
Le Backhand
A wilder kind of luxury.
Wool and silk basics since 2012. Perfect Moment, since 2003.
Enter Le Backhand
Art
Residences & works
Artist residences, work in progress, land art, industrial design.
ComingLiving / Booksartofthefield.com/books
A. LENE.
Apriori. Aprioritet.
LENE NORDERMOEN
artofthefield.com
artofthefield.com
E-book · Norwegian edition · 312 pages · 76 photographs and artworks
A. Lene. Apriori. Aprioritet.
«Ferden er alt som er tilfelle.»
Dette er en underlig historie om skjønnhetsrasismens uutholdelige ondskap, og den totale motsatsen: en musestille trassalder med skyer på som aldri tok slutt.
A strange story about the unbearable evil of beauty racism, and its total opposite. Told in fragments, in conversation with Wittgenstein: a coffee-table book of photographs and art from a life lived above and below the treeline.
Les hele introen / Read the full intro →
Del IOver tregrensaThe sympathetic nervous system
Del IIUnder tregrensaThe riddles below the line
Buy the e-book · 177 kr
Norwegian edition · PDF · instant download · English edition coming
Layer 4
Exploring
Moving through it: mountain, sea, desert, forest.
- Retreats
- Trips
- Immersion
Exploring
Retreats
Booking opens when the first journeys are set.
ComingPartners & investors
Be part of the field
The field is open to those who want to grow it. The numbers live behind a locked door.
Partners and investors enter by invitation. Inside, each brand and layer has its own room: what a piece costs to make, what it earns, what a production run needs, and where your money, skills or land fit in. You ask to be part of it. The creative sets the terms.
- ClothingLe BackhandMargins per garment, scale sheet, run calculatorOpen with invitation
- ClothingPerfect Moment OriginalSince 2003. First collection: I Told YaBeing prepared
- GrowingLand, hemp & Skigarden HerbatoriumRegenerative sites, hemp materials, herbs and remediesBeing prepared
- LivingResidencies, houses & interiorsArtist residencies, cabins, functional furnitureBeing prepared
- CloudingPermaCoinA vision in development. No tokens are offered or sold.Vision
Request an invitationInvitations are personal. Figures and terms stay inside the room.
Contact
Start a conversation
For an invitation to the field, press, or a piece from the shop: write directly to the founder. Tell me which layer you're drawn to and what you'd bring.
jasmin@artofthefield.com